Some words about us

About Us

Somar Clothing is a modern fashion brand built on the idea of self-expression, confidence, and everyday comfort. It focuses on creating stylish, high-quality apparel that blends current trends with timeless designs. Each piece is crafted to help individuals stand out while feeling comfortable in their own style.

With a commitment to quality and affordability, Somar Clothing aims to make fashion accessible to everyone. The brand represents creativity, individuality, and a bold approach to streetwear, making it a go-to choice for those who want to express their identity through what they wear.

Somar
Somar Clothes
SOMAR (somar.us), founded by Owen Hyatt in Los Angeles, is a techwear/workwear brand heavily inspired by dystopian, post-apocalyptic, and early 2000s video game aesthetics. The brand blends tactical “special forces” gear with Y2K gaming nostalgia, referencing games like Resident Evil, Dark Souls, and Counter-Strike in its garments, graphics, and visual storytelling.
Somar Clothing

Our Clothing Lookbook

Somar T Shirt
Somar Jacket
Somar Windbreacker
Somar Jacket (2)
Buyers trust us

Our Strategy Is To Provide Our Customers With Quality Products

Welcome to Somar Clothing, where style meets comfort and confidence. We are more than just a clothing brand—we are a movement dedicated to helping individuals express their unique identity through fashion.

At Somar Clothing, we believe that what you wear should reflect who you are. That’s why we focus on creating high-quality, trend-forward apparel that blends modern streetwear with timeless design. Whether you’re dressing for everyday wear or making a bold statement, our collections are designed to keep you looking sharp and feeling comfortable.

Our Story

Somar Clothing was founded with a simple vision: to provide stylish, affordable, and premium-quality clothing for everyone. What started as a small idea has grown into a brand driven by passion, creativity, and a deep understanding of fashion trends.

Our Mission

Our mission is to empower people through fashion by delivering clothing that inspires confidence and individuality. We aim to bring you designs that are not only stylish but also versatile and durable.

Our Vision

We envision Somar Clothing as a global fashion brand known for innovation, quality, and authenticity. We strive to continuously evolve with trends while staying true to our core values.

Why Choose Somar Clothing?

  • Premium quality fabrics
  • Trendy and unique designs
  • Comfortable and long-lasting wear
  • Affordable pricing
  • Customer satisfaction as our top priority

Our Commitment

We are committed to delivering excellence in every piece we create. From design to production, every detail is carefully crafted to ensure you get the best experience possible.